Discuss a project

Discuss a project
Independent marketing support for B2B, technology and product-driven companies. From positioning and product launches to digital marketing and smarter marketing operations.

Turn complex products into marketing
people understand and act on.

Product Marketing  ·  Go-to-Market  ·  Digital Marketing  ·  Marketing Operations & AI

Want to explore first what I could do for you? 

How I can help

Product & Go-to-Market

Positioning, messaging, product launches and go-to-market support that helps customers understand why your product matters.

Campaigns, websites, email, content and analytics that work together instead of operating as separate channels.

Smarter workflows, automation and practical AI applications that help marketing teams work more effectively.

Ways to work together

Project
Defined challenge. Defined outcome.
Sprint
Focused marketing work in a short timeframe.
Fractional
Senior marketing capacity without adding another full-time hire.
Agency Support
Extra senior capacity for agencies and marketing teams.

Why work with me?

  • Strategy + execution
    I don’t stop at recommendations. I can help turn them into actual marketing.



  • Broad marketing perspective
    Product, digital, content, creative, technology and analytics don’t exist in isolation.



  • Direct collaboration
    You work directly with me, from the first conversation through strategy and execution.



  • Cross-functional by nature
    I am used to working across product, sales, marketing, creative and technology when a challenge does not fit neatly into one box.
Danny Krichel, independent marketer and founder of d beard
I’m an independent marketer with more than 15 years of experience across marketing, digital, creative and product-driven environments.
I started d beard to work directly with companies that need experienced marketing support without unnecessary layers between strategy and execution.
Based in the Netherlands, working remotely across Europe and internationally.

Selected work

B2B Product Marketing

Turning technical product information into clear positioning, launch content and coordinated marketing execution.

Content · Digital

Building a more structured approach to content and digital communication around a defined audience.

Digital Marketing · Analytics

Creating a consistent campaign tracking structure to make marketing performance easier to understand.

FAQs

What type of companies do you work with?
I mainly work with B2B, technology and product-driven companies that need experienced marketing support without necessarily adding another full-time role. That can range from growing businesses to established international teams.
Can you support individual projects?
Yes. You do not need an ongoing retainer to work with me. I take on clearly defined projects, focused marketing sprints and longer-term assignments depending on what is needed.
Can you work as part of our existing marketing team?
Absolutely. I can work independently or as an extension of your existing marketing, sales or product team. Depending on the project, I can also coordinate with agencies, designers, developers and other external partners.
Do you also handle execution?
Yes. That is an important part of how I work. I can help shape the strategy, but I am equally comfortable turning it into actual campaigns, content, digital assets, marketing workflows and measurable execution.
Do you work remotely?
Yes. Most projects can be handled fully remotely. I am based in the Netherlands and work with companies across Europe and internationally. For projects where it adds value, on-site meetings or working sessions can also be arranged.
What does a typical engagement cost?
It depends on the scope, complexity and level of involvement. Projects are usually priced as a fixed project, sprint or recurring monthly engagement. After an initial conversation, I can recommend the most practical setup and provide a clear proposal.

Insights

Thoughts, lessons and practical insights on product marketing, digital growth and smarter ways of working.

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